The New Year is full of promises to change who you are.
We focused on something simpler—and more real.
Moving your body. Building momentum. Getting started.
Step in.
LOCK IN.
JOIN IN.
A Year in Motion Starts With IN.
Client
IN-SHAPE FITNESS
Role
CREATIVE DIRECTOR
DELIVERABLES
Integrated Campaign
PHOTOGRAPHY
IN STORE
TV
Social first, member stories
In-Shape is a movement company. We updated our photography style to showcase movement in static assets.
We created a community board to activate our new members by posting their intentions for the year.
